EVAC CAMPAIGN

Promotion · December 2016

it is UNICEF campaign aims to End Violence Against Children Many children in Egypt suffer various forms of violence, exploitation, human trafficking and inadequate family care. There is a widespread use of violence as a socially acceptable disciplinary practice. The campaign included most the society layers and focus on the relation between the parent and children to show the ideal method to raise our child in mental healthy environment. Girls are particularly vulnerable to various forms of abuse such as Female Genital Mutilation and child marriage.

The prevalence of Female Genital Mutilation/cutting (FGM) among girls aged 15-17 has steadily decreased in the past decade. However, regional disparities exist. For example, the percentage of 0 to 17 years old girls, who are expected to undergo FGM reaches 90 percent in some Upper Egypt governorates. Regarding child marriage, the 2014 DHS shows that child marriage affects 6.4 percent of the girls aged 15-17. Egypt also host a significant amount of refugee children, including a high number of unaccompanied and separated children (UASC). Egypt’s refugee children come predominantly from Syria, Sudan, South Sudan, Eritrea, Ethiopia, Iraq, and Yemen. According to UNHCR assessments, 46,800 refugee children in Egypt are considered as severely vulnerable (i.e. under the poverty line) and a further 4,960 are considered at risk - a category that includes out-of-school children, child labourers, child spouses and children with special needs.

By the end of 2017, there were 219,212 registered refugees and asylum seekers in Egypt, of which more than 86,000 are children, including more than 4,000 UASC. In cooperation with the relevant Egyptian authorities, UNICEF Egypt aims at building a protective environment for children through the following

The campaign's case study, produced by BEE Media Production with the National Council for Childhood & Motherhood and supported by the European Union in Egypt, follows it from the creative idea to the shoot and the response online, with Hala Abu Khatwa, UNICEF Egypt's Head of Communication, and behind-the-scenes footage.

Next project: CAIRO FASHION FESTIVAL

Work