I enjoy narrating stories through the use of frames, sound, and video.

From the subtlest shades to the boldest hues, my work is a testament to the belief that every detail matters in telling a story that resonates and endures.

Creative Producer and Digital Artist

With 10+ years of work on diverse projects, including campaigns for parliamentary elections, TV shows, commercials, and promos in Dubai, UAE, Egypt, Europe, and Canada. Recent work includes projects at EXPO 2020 and creative content for Dubai TV.

I love making things look beautiful, and I work hard to ensure the quality of my work is excellent. Trying out new things excites me, and I'm passionate about keeping up with design trends and innovative ideas to make your product unique. My love for art, photography, cinema, and learning has given me a lot of experience in creating appealing visuals. I pay special attention to colors and consider the overall user experience when designing.

Experience

  • Creative Promo Producer / Director, Dubai Media Incorporated (Dubai, UAE, Aug 2019 — now)
    • Delivered 20+ high-impact government campaigns reaching 10M+ viewers.
    • Increased production efficiency by 50% through ML integration and workflow optimization.
    • Achieved 5M+ organic views on viral social media campaigns.
    • Led the promotional strategy and creative execution for major television productions such as Shark Tank Dubai, X-Factor, and The Doctors, resulting in a 25% increase in viewership for premiere episodes.
    • Optimized production workflows by integrating new technologies and leading technical coordination between production and post-production, reducing content creation timelines by 30%.
    • Managed project timelines and allocated resources for multiple concurrent projects, ensuring 100% on-time delivery of all promotional materials.
  • Executive Producer / Brand Strategist, NOUBODIEZ S.R.O (Czech Republic, Aug 2021 — Aug 2025)
    • Developed and implemented a new branding strategy and website, resulting in a 40% increase in market visibility and a 15% growth in client acquisition within the first year.
    • Established a high-speed creative workflow by training the team on machine learning (ML) integration, which increased production efficiency by 50%.
    • Forged strategic partnerships with leading brands in the Czech market, facilitating their expansion into the MENA region and generating over $1M in new business.
  • Senior Video Editor & Motion Graphic Designer, Highend Films (UAE / Lebanon, 2017 — 2019)

    Contributed to Azefaat for Abu Dhabi TV, The Social Experiment for the UAE Minister of State for Youth Affairs, and Joelle for MBC. Played a pivotal role in building the video production department from inception — streamlining in-house processes, introducing motion graphic videos and promotional pieces, and managing projects from bidding to final output.

  • Post Production Supervisor, BEE Media Production (Cairo, Egypt, 2015 — 2017)

    Established and executed streamlined post-production workflows from asset hand-off to final delivery. Maintained dashboards tracking each episode's progress, consulted on music supervision, editing techniques, and technology, trained the post-production team, and collaborated with third-party vendors.

  • Freelance Video Editor, Incircle Media Production (Cairo, Egypt, 2014 — 2015)

    Worked as part of a global team, assisting the studio manager with in-studio and on-location filming. Supported post-production coordinators in managing paperwork and assets, established efficient workflows, and provided production assistance across videography, lighting, sound mixing, and grip work.